As the news comes in that another local childrens resale shop is closing, it comes time to step back and look at major keys to making a shop work:
* Advertise advertise advertise.
I post often on my blog here, my business Facebook page(currently frozen& needs repaired 😦 ), FB groups, & Craigslist, etc. I have more in mind down the road.
I also pass out 100s of flyers & cards per week. I also plan on passing out flyers house to house.
I have noticed that when you let up on such things, #s start to drop. And the more I do it, the more people KNOW my business name than I could ever imagine.
Also, we are making TONS of signs for my Lindenwald booth, church, yards, out front of new shop, etc.
*Have a large, easy to find what you need selection with great prices.
I have clothing in EVERY size & price myself under competitors. I am not out to make massive money, only to cover my family’s monthly bills. (under $1000/mth)
You cant just set up, post hours, & sit and wait. I knew ahead I needed enough space for creating my handmade products between customers, as well as the ability to post items on our website, Facebook, & other advertising venues.
* Schedule in-store activities!
To do this, you have to have S P A C E. I am keeping this in mind as I set up my shop. But, choosing the smaller shop will make this trickier.
Of course there is a lot more, but I need to get back to work. I currently only have sizes up through 3-6mths sorted, hung, tagged, & packed. (200+ items) 🙂
Sizes 6mths and up to go!! Eek!
Here is what I started with AFTER packing up 30+ bins of winter: